How Marketing Reminders Can Help Build and Solidify Patient Relationships
Nowadays there is a plethora of ways to drum up new patients for your dental clinic. Advertising through traditional media, as well as social media, is definitely a tried and true avenue to promote your services and attract new customers, but did you know that you have several tools right there within your ADSTRA Dental Software that can be utilized to generate new patients, as well as solidify relationships with current ones?
By keeping a constant line of communication open between your dental clinic and your patients – you are able to retain your patients trust and loyalty, thus creating an opportunity for them to refer your dental clinic to others. There are tools within ADSTRA Dental Software that not only offer you ways to communicate and build the relationships you have with your existing patients, but also offer the capabilities to perform administrative tasks.
Communication is key to building relationships with prospects and customers, and one of the most effective ways to do this is through email marketing.
Through the Marketing Reminders within ADSTRA Dental Software, there are many different ways to communicate with both prospects and current patients.
Referrals are one of the best ways to generate new patients, so you should never overlook the power of a thank you email. By reaching out and thanking your current patients for referring your dental clinic to their friends and family – this builds their trust in your dental practice and shows your appreciation for their loyalty.
Welcome packages are a great way to establish the relationship with your new patient and give them a breakdown of your expectations. With your ADSTRA Dental Software, you can send a personalized note, tell them about any current promotions the dental clinic may have running, explain your cancellation policy, or even just take that opportunity to introduce them to the team working at your dental clinic.
In this day and age, many people will have their cell phones within arms reach at all times. The days of having to pick up a phone to call and confirm appointments are long gone. Now your dental clinics appointment confirmations and recalls can be set up to be sent automatically through email, or even SMS, with your ADSTRA Dental Software. With the click of a button, you’ll free up hours of time for your front desk staff, that can be spent growing your dental clinic and bringing in new patients.
This day only comes around once a year, so sending out birthday wishes is another way to communicate and engage with your patients. These friendly emails are appreciated by patients and may even serve as a gentle reminder that it’s time for them to book another cleaning!
Often, you’ll create a dental treatment plan with your patients while they are in the room with you. You can then utilize your ADSTRA Dental Software to send out a follow-up email highlighting this treatment plan and reminding the patient when their appointment is, or that they need to schedule an appointment. Within your ADSTRA Dental Software you can run a report and generate a list of all the patients in need of a follow-up, and send them all (a separate) email.
Keeping in contact with your patients is just one way to ensure they stay loyal to your dental clinic. Developing a long-lasting relationship with your patients will not only increase the level of trust they have with you and your dental clinic, but will also be a source of generating new patients (and thus generating more revenue) for your dental clinic.
