The other day, while on my way to grab some lunch – I received a text message from a friend of mine. She was meeting up with a few other friends at a local café, and invited me to join. What perfect timing! As we were enjoying the sunshine on the patio, my phone rang. I looked down and saw an unfamiliar number, so of course I declined the call. The last thing I needed was to take another marketing call and interrupt our lunch; we have voicemail for a reason, right?